All jobs are quoted and done on a project basis. Each quote will contain the scope of work to be done as well as a timeline from start to finish.
Each client is interviewed to discover and discuss the various details of the request and to review the job’s requirements and concerns. The interview is also a perfect opportunity to assess the known and unknown options that may or may not be desired.
The interview is specific to the particular needs and desires and no two sites are ever the same, each is unique to the specific requirements and goals.
The object of the interview is to review the website’s outline in regards to the navigation, content, presentation and overall function. During the interview each component and element are reviewed and discussed to insure the job will be completed as expected.
The navigation, links and content are all very important and how it is organized and presented will have a great impact on its success and performance. Other concerns are also important such as the use of color and graphics.
During the interview you meet with and discusses all the various aspects of the site with the designer that will be doing the actual work not some salesman that will be the go between. This helps things move along much better and you get the answers you desire instead of having to settle for let me get back to you on this or I will have to check.
You meet and communicate directly with the person working on your site. Direct and simple, the designer and you work jointly and is there to answer any question or concern you may have over the course of the project.
Once the project has be clearly defined so that both the you and designer understand what is expected and to be done a formal quote and timeline is presented for your review and acceptance.
The timeline outlined in the quote will describe what is expected of both you and the designer. This will include what items and information need to be supplied from you. A timeline that will state the overall time frame of the project and when it is to be completed will also be defined in the quote and will address when you and the web designer are to meet to review and discuss the project's progress as well as any other details that are crucial to the project's completion. Typically you and the designer will meet at least 3 times over the course of the site's development as well as communicating on the phone and via email.
The typical time frame for a project is 30 to 45 days. Granted other projects take longer or are done in phases. The timeline is very important and necessary to keep the project on track and on time.
Once the quote is accepted a deposit is required in order for project to begin and go into production. The deposit is 50% down and the remaining 50% on completion. Project completion is defined as when the site is live and hosted under your domain.
After the site is complete the you can retain the designer’s service on a monthly rate. Pricing is specific to your individual needs and requirements and is at an agreed flat rate with any additional services needed at an agreed hourly rate.
Monthly services could include updating the sites content, adding further content to the site and most importantly taking care of any SEO work the website may need to increase the site’s performance and exposure. Other efforts may include marketing and promotions.
Having someone to maintain your site is important and commonly overlooked by many. If you are expecting your site to help your business and promote your services you should seriously consider retaining the designer so your site can continue to work for you. Keeping your site fresh and up to date will not happen on its own. You can try to do it yourself but are you really going to do that and are you really knowledgeable enough to do it correctly? Chances are the answer is no and as Red Adair was quoted saying