Using WordPress for SEO
Learning and understanding the various options for Search Engine Optimization in WordPress can be a real challenge.
The topic of SEO is a difficult one at best. The references and resources you find on the web can be confusing and misleading. Where do you start and how do you keep track of your progress? Who can you ask and who can you trust do improve the availability of your website?
Search engine optimization is presented in two ways:
- Offsite SEO and Onsite SEO
If you choose to do Offsite SEO you will need to prepared and a suitable budget in addition to a good amount of copy and content.
Common Offsite SEO tactics include:
- Social Networking
- Pay-Per Click Advertising
Each has its merits and requires planning and funding. How you spend your time and your money is really up to you but at the very least you are going to want some way of measuring your progress. Be clear on what metrics you are going to use to gauge your efforts.
Regardless, the time and money you spend using Offsite SEO methods it is important to understand that this method does absolutely nothing to improve your actual website. It is nothing more than temporary exposure of your website.
This is the type of service many SEO services offer and you should question them accordingly as to what exactly am I getting and what measurable results you can expect.
Now that you know what Offsite SEO is lets talk further about Onsite SEO tactics and advantages.
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